Privacy Policy

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Last Updated: 12/11/25

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Paradigm Physical Therapy & Performance Training (“Paradigm,” “we,” “our,” or “us”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit paradigmppt.com, use our services, or interact with us in any way.

By accessing or using our website or services, you agree to the terms of this Privacy Policy.

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1. Information We Collect

We may collect the following categories of information:

A. Personal Information

Information that identifies or can be used to identify you, including:

• Name

• Email address

• Phone number

• Mailing address

• Emergency contact information

• Payment information (processed securely by third-party providers—we do not store full credit card details)

This information may be collected when you book appointments, complete intake forms, subscribe to communications, or contact us.

B. Health Information

As an out-of-network physical therapy provider, we may collect health-related information necessary to evaluate, plan, and deliver care. This may include:

• Health history and current symptoms

• Injuries and medical conditions

• Physical assessments, progress notes, and exercise history

• Any information you voluntarily share for treatment purposes

Note: Paradigm is not a HIPAA-covered entity unless otherwise indicated by specific payer relationships. However, we voluntarily uphold high standards of confidentiality and secure handling of health information.

C. Website Usage Data

Non-personal information collected automatically through cookies, analytics tools, and tracking technologies, such as:

• IP address

• Browser type

• Device information

• Pages visited

• Time spent on site

• Referring website

This information helps us understand how visitors use our site and supports service improvements.

2. How We Use Your Information

We may use collected information for purposes including:

A. Providing Clinical and Coaching Services

• Scheduling sessions

• Evaluating your condition

• Developing and delivering treatment and performance plans

• Communicating important updates related to your care

B. Client Communication

• Responding to inquiries

• Sending appointment confirmations and reminders

• Providing customer support

• Sending newsletters or marketing communications if you opt in

C. Business Operations

• Improving website functionality and user experience

• Analyzing usage trends

• Maintaining internal records

• Processing payments through secure third-party providers

D. Legal and Compliance Obligations

• Meeting state or federal legal requirements

• Protecting against fraudulent or unauthorized activity

• Maintaining the security and integrity of our services

3. How We Share Your Information

We do not sell, rent, or trade your personal information. We only share information in the following circumstances:

A. Service Providers

We may share information with trusted third-party vendors who assist in operating our business (such as scheduling platforms, payment processors, data storage providers, or electronic communication systems).
These providers are required to maintain the confidentiality and security of your information.

B. Legal Requirements

We may disclose information if required to do so by law, legal process, or valid government request, or when necessary to protect your safety, our rights, or the rights of others.

C. With Your Consent

We may share information with other professionals (e.g., coaches, physicians, massage therapists) only if you grant explicit authorization.

4. Data Security

We use commercially reasonable administrative, technical, and physical safeguards to protect your information against unauthorized access, disclosure, or misuse.
However, no system of electronic transmission or storage is completely secure, and we cannot guarantee absolute security.

5. Cookies and Tracking Technologies

Our website uses cookies and similar technologies to enhance functionality and collect usage data.
You may disable cookies through your browser settings, but some website features may not function properly as a result.

6. Your Rights and Choices

Depending on applicable law, you may have the right to:

• Access the personal information we hold about you

• Request corrections or updates to your information

• Request deletion of certain personal information

• Opt out of email marketing or promotional communications

• Request a copy of your records

To exercise any of these rights, please contact us at the email listed below.

7. Third-Party Links

Our website may contain links to external websites not operated by Paradigm.
We are not responsible for the content or privacy practices of those sites and encourage you to review their privacy policies separately.

8.  Updates to This Privacy Policy

We may modify this Privacy Policy at any time.
Revisions will be posted on this page with an updated “Last Updated” date. Your continued use of the website or services after any changes indicates acceptance of the revised policy.

9. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or how we handle your information, please contact us:

Paradigm Physical Therapy & Performance Training
Email: paradigmppt@gmail.com
Website: paradigmppt.com
Location: Burnsville, MN